PROJECT
Aesther Ekme Content Strategy
ROLE
Digital Consultant
YEAR
2016
Aesther Ekme had a clear challenge: awareness. As a new brand with a beautiful, high quality product, the solution was simple; we needed to find ways to get the brand on luxury customers’ radars. I crafted a digital strategy with the team to drive awareness of the new Aesther Ekme brand.
Running workshops with the team, I subsequently developed the content & channel strategies for the brand. This included channel choices, proposed partnerships, tastemakers & content franchises. See more on Aesther Ekme’s Instagram.