PROJECT
Audemars Piguet New Global Brand Platform & Campaign & Social Media Strategy
ROLE
Strategy, Content & Partnerships Director, Anomaly
YEAR
2019
Audemars Piguet had a clear challenge: relevance. An iconic brand with a rich heritage in need of a refresh to cut-through and connect with the next generation of luxury shoppers. We created a new global brand platform that championed the free spirits who forge their own paths in life, as Audemars Piguet has always done with its independent mindset and strong family values.
I led and won the pitch with the team and subsequently created a global brand platform and campaign, alongside the social media strategy for the brand. See more here and here.
