PROJECT
BVLGARI New Brand Positioning, Global Brand Platform & Comms Strategy
ROLE
Strategy, Content & Partnerships Director, Anomaly
YEAR
2019
BVLGARI had a clear challenge: relevance. An iconic brand with a rich heritage in need of a refresh to cut-through and connect with the next generation of luxury shoppers. We created a new brand platform that unleashed and celebrated the unapologetic exuberance at the heart of the brand, a unique position BVLGARI could claim over the competition, as the leading High Roman Jeweller.
I led and won the pitch with the team which created a full 360 brand experience for BVLGARI and led the strategic oversight of the repositioning, comms strategy and subsequent creative campaign directed by Johan Renck. See more here.
