PROJECT
Miu Miu Content Strategy
ROLE
Content Strategist, Dazed Media
YEAR
2017
Miu Miu wanted to find ways to connect with the next generation of luxury consumers. I consulted with Dazed Media Studio to develop Miu Miu's Global Content & Social Strategy.
The approach involved conducting an analysis of the brand, competitive landscape & emerging social & cultural trends to see how we could create engaging content franchises to draw new consumers into the brand. My responsibilities also covered the ongoing social analysis & the monthly & quarterly global reporting.