PROJECT
The Outnet, SS15 Campaign
ROLE
Editorial Director, Leo Burnett
YEAR
2015
The Outnet, Net-a-Porter’s ‘online outlet store’, wanted to connect with more potential buyers. To do so, we landed on an insight centred around the shared feeling of existing consumers’ shopping experience; ‘the thrill of the find’.
The Outnet is such a treasure trove of designer items at affordable prices, that after hours of happily hunting, when you have finally found the item you’re looking for, you can’t help but get a ‘thrill’. This led to 'everything is reduced but the thrill'.
The output included print, OOH & a digital content strategy. More on the campaign here: Internet Retailing.
