PROJECT
Turkish Airlines New Uniforms
ROLE
Strategy, Content & Partnerships Director, Anomaly
YEAR
2018
Turkish Airlines’ wanted to create a more luxury positioning to connect with the next generation of business & leisure flyers. There was an opportunity to leverage the launch of the brand’s new uniforms with more of a luxury lifestyle angle.
We worked with Miles Aldridge to create the new uniforms campaign, set against the beautiful backdrop of Turkey’s dynamic capital, Istanbul.