PROJECT
vitaminwater
ROLE
Editorial Director, Leo Burnett
YEAR
2014
vitaminwater was a relatively new product in Europe & lacked a clear purpose & role in peoples’ lives. The challenge was to find their purpose, positioning them as ‘the fuel for ideas’ to connect with the next generation of cultural entrepreneurs. #ShineBright launched as the opportunity to kickstart your creative career, with guidance & inspiration from of 6 of today’s best and brightest creatives.
#ShineBright came to life with Shinebright Studio, a high profile gallery space, which hosted a series of events, exhibitions & showcases. My role was to develop the comms plan across digital, film, PR, social & events. More to be found here.