PROJECT
Wedgwood New Brand Positioning & Visual Identity
ROLE
Strategy, Content & Partnerships Director, Anomaly
YEAR
2019
Wedgwood had a clear challenge: relevance. An iconic brand with a rich heritage and powerful story, in need of a refresh to cut-through and connect with the next generation of luxury shoppers. We created a new brand platform and visual identity that celebrated the eclectic originality of this well loved British brand, shifting its image from ‘it’s for grandma’ to ‘it’s for me’.
I led the strategic oversight of the repositioning and subsequent creative campaigns, including the development of a 360 comms strategy which involved tastemaker collaborations, social, retail, experiences, product curation and more. See more here.
